http://www.video-production-blog.co.uk This is iceni. A leading digital film, video, web and TV production company. Creative advertising, broadcast, corporate, educational media and motion graphics projects for business, brands and government agencies. Wed, 01 Sep 2010 11:39:52 +0000 http://backend.userland.com/rss092 en DSLRs (Digital Single Lens Reflex) cameras are taking the world of TV and video by storm. What used to be a camera for a Professional stills photographer, is now incorporating the ability to record HD (High Definition) video. With the footage achieving the look and feel of high end film, it ... http://www.video-production-blog.co.uk/moving-photographs/1932/ iceni produced a short animation for The Royal College of Nursing to help promote their new UK-wide campaign, Frontline First. The message is to empower nursing staff to speak out against the NHS cuts harming patient care, expose where they see waste in the system and champion nurse-led innovations and ideas ... http://www.video-production-blog.co.uk/web-broadcasting/1924/ The world's favourite lock, Yale has introduced a new door locking system that does not need the use of a key. It works by using a digital pin code or a remote key fob like on most modern cars. Shot in HD, the video tell the story of a typical family ... http://www.video-production-blog.co.uk/keyfree-living/1915/ Even the shortest TV spot needs a structure to keep the viewer engaged. Longer form programmes need clear signposts for the audience to keep them interested and entertained. A series of edits cut to one piece of music just won’t cut it. You want your audience to spend their valuable ... http://www.video-production-blog.co.uk/beginnings-middles-and-ends/1871/ Music does more than punctuate a programme it will dictate the tone, mood and overall impact of it. Music comes in two keys – a minor and major key. Music in a minor key will sound mournful, introspective, music in a major key will feel joyful and uplifting. How you ... http://www.video-production-blog.co.uk/engaging-tv-music/1877/ And here's the last post in our back to basics guide - it's all about the look. Finally, once the programme content is all approved, colour grade it. Give the images a 'look' to reinforce the tone and subject matter. Grungy industrial greys, vibrant summer days, sunset city skies. In the ... http://www.video-production-blog.co.uk/engaging-tv-colour-grade/1883/ An update from the world of online TV and video from Cathy Bentley and Andi Jepson, Directors at iceni® Made to Measure – At the Chartered Institute of marketing CIMCOM event in January, we spoke about how measurable digital content is, and how this is a relatively new thing for TV ... http://www.video-production-blog.co.uk/online-video-production/1861/ I just wanted to say a quick note on location noise. The rule is that background noise is okay if it’s a consistent level and you can see the source of the noise in the shot. So, for example, if you’re going to film a shot in a call centre ... http://www.video-production-blog.co.uk/sound-advice/1779/ Well, ideally you can leave this to your video director and cameraman but you may be asked to find a filming location so here are a couple of pointers. Never interview people up against a flat wall, even if it does have a poster on it. There’s nothing more corporate than ... http://www.video-production-blog.co.uk/what-makes-a-great-shot/1776/ Whether you’re producing a presenter-led or interview based programme, you are going to need cutaways. Cutaways are shots that you cut away to. If you need to remove a section of an interviewee’s answer, you need another shot to cover the edit point. Cutaways give you control over your message. It’s rare ... http://www.video-production-blog.co.uk/cut-a-what/1760/