Will DVDs and CDs continue to be useful in an era of media convergence and fast access to the internet at any time and in any place?
Yes – a well packaged, carefully delivered and sympathetically designed optical disc remains an effective format to present linear and interactive programmes to an audience. It is a relatively new technology but because of its widespread adoption* it feels familiar and understood. Players are installed in a high percentage of homes and offices and in the case of DVD, there is a standardised technology in the way a consumer DVD player will operate.
This week in the usual flood of email, a flyer arrived, targeting marketing and communications departments of large organisations. Its headline read:
A look inside the hottest new communication tool: video on the web! Yes, you can do it … And this seminar will show you how.
Video is being advertised as a ‘hot new communication tool’ and now everyone can do it. This begs the question, how?
Digital evolution has put the tools for production into the hands of everyone and an established industry has witnessed the relative costs for producing successful and engaging video fall year after year. So for an industry built on hard earned production skills and creativity is the reinvention of video as a hot new communication tool that everyone can use a good thing?
New Communication DVD for Asian families with deaf children
Communication Matters is an excellent new DVD developed by Birmingham City Council with support from the Birmingham Children’s Fund and NDCS about the importance of communication.
Good communication is essential to developing confidence and success and enables deaf children and young people to be part of their families and the world around them. In this DVD Asian children, young people and their families talk about deafness and communication and share the strategies they use at home to foster communication.
Taken from a presentation delivered at Birmingham City Council House, 8th April 2008.
The Crown Office of Information predicts that by the end of this year 63% of UK homes will have broadband.
This is of massive significance to how iceni, the company I work for approaches campaigns and how our clients reach their audience.
Organisations need to embrace new and different media to engage their audience – to inspire and inform, to change attitudes and opinions. To win hearts and minds.
We need to deliver the story in a way that stands out. That everyone can access easily, and everyone understands.
