Birmingham City Council’s Corporate Social Responsibility campaign asks, Are You Energy Smart?
The CSR campaign encourages staff at Europe’s largest local authority to take a few simple steps to save energy, water and resources. To launch the initiative, Birmingham City Council brought in top UK business video production company iceni to deliver a film considering the environmental impact of a fictional council employee’s activities.
The creative team at iceni delivered the short drama in the style of Britflick, Sliding Doors. The film stars Julie Westwood as Helen, who lives the same day twice… at the same time. Energy Smart Helen saves resources by switching off TVs and computer monitors and is careful not to waste water. The other Helen wastes energy and her day goes from bad to worse as she gets covered in coffee, loses her work and gets a parking ticket.
Posted: December 11th, 2006 in what's hot by Gaz | Comments (0) »Tags: Birmingham City Council, corporate video companies, DVD, iceni