The Hong Kong Revealed project for HKTB, Cathay Pacific and Travel 2 wins the Silver Screen Award at the 2010 US International Film and Video Festival.
The campaign demonstrated a complete ‘Online Production’ to scoop the award, including a TV show, a competition website, a national search for 3 star presenters, videos on youtube, tweets from the shoot as it happened, blogging directly to the Travel Trade Gazzette, and a swanky launch at an exclusive West End cinema.
The 2010 US International Film and Video Festival attracted entries from 25 countries.
The client commented, ‘I would not hesitate to recommend this professional, organised and talented team to colleagues within the Travel Industry… the finished film is amazing!’
‘iceni were a pleasure to work with. The end result is spectacular.’
The U.S. International Film & Video Festival, which was founded in 1967, recognizes outstanding Corporate, Documentary, Educational, Entertainment and Student productions.
Have you noticed Google’s search results increasingly include video, along with images and news articles?
With video appearing in natural search, now more than ever, creating content is absolutely the best possible way to attract more potential customers.
Search engine results are rapidly changing, there’s more and more web pages with more marketing messages competing for attention, and it’s the organisations that embrace online video marketing that will thrive.
Positioning your video content on your website, as well as posting it to social media sites like Twitter and YouTube is just the start.
Get in touch with us for a chat about how to turn YouTube video views into sales leads with targeted links and landing pages.
0845 680 99 10 – cathy@iceni.tv
Gareth and Zoe from iceni receive the Class Winner award
I am proud to announce we have won two awards at the 2009/10 Midlands Communicators in Business Awards.
Last year we were class winner in both the video and electronic media (web design) categories. This year we received an award of excellence and another class winer in the same categories.
What’s your Vision for 2010? New customers? Keeping existing customers? New products? New services?
Whatever your organisation’s goals, you may need a helping hand turning your vision into reality.
Maybe we can help you? We look at things creatively. We think audiences react better to creative ideas.
We’ve recently helped:
BNP Paribas, the 5th largest worldwide bank, document the climate change conference event in Copenhagen, interviewing Connie Hedegaard, Danish Climate and Energy Minister.
Everest, Britain’s favourite home improvement company, to train their sales teams with a seres of shows featuring ‘I Own Britain’s Best Home’ presenter, Michael Holmes. ‘Solar Panels’ the first show in the series was nominated for a Royal Television Society Award.
The Care Quality Commission, the independent regulator of health and social care in England, deliver a suite of training and promotional films for the annual Count Me In census. Filmed on location across the UK.
HomeServe, the nation’s home emergency and repair service, tell the story of their FTSE 250 company to investors and analysts, interviewing staff in Madrid, Lyon, New York and Miami.
Balfour Beatty’s plant and fleet division deliver a new public facing website where you can build your own construction site. It’s a great way to get information about the company’s services in front of its customers, there’s even real building site sounds if you turn your speakers on.
Kleeneze, the friendly face of Home Shopping, give their public website a facelift. Built entirely using WordPress, an open source blog publishing and content management application, the site is designed to be updated and added to entirely in-house.
Dave and all his friends from our RTS, New York Festival and CIPR award winning health & safety programme guest star on this new web site for Balfour Beatty.
Build your own construction site with real building sounds, diggers, cranes, lights and more. Who knew Plant and Fleet could be so much fun!
We’re proud to be Approved Suppliers to and supporters of the UK Direct Selling Association. We’ve been working with DSA member companies for over 10 years.
The 2010 UK DSA Conference and Awards will be a great event to Share ideas, Learn to recruit and retain sales teams and Prosper.
We’re sponsoring the Web Design / Online Technology Award and we’ve just launched www.dsa-conference.co.uk the event website.
Cathay Pacific, Travel 2 and Hong Kong Tourism Board present, Hong Kong Revealed.
In a strange twist, this innovative sales incentive meant that spending time with the iceni team was the reward. Or maybe it was the luxury trip to one of the world’s top destinations, to stay in one of the world’s top hotels and star in a film produced by iceni. Whichever way you look at it, the result is a great programme, a competition website, and a campaign that will get talked about for a long time to come.
The client commented,
‘When we decided to produce a travelogue presented by travel agents, many got skeptical and wondered how the film would turn out.
ICENI’s ‘Hong Kong Revealed’ took everyone by surprise.
ICENI has been excellent in understanding the brief and undertaking research. They definitely understood the essence of the project…’
One of our valued customers from the Hong Kong Tourism Board sent over this testimonial yesterday:
‘When we decided to produce a travelogue presented by travel agents, many got skeptical and wondered how the film would turn out.
ICENI’s ‘Hong Kong Revealed’ took everyone by surprise.
ICENI has been excellent in understanding the brief and undertaking research. They definitely understood the essence of the project. During filming in Hong Kong, they worked exceptionally hard and were so experienced that everyone was put at ease, despite a hectic schedule.
Because of the quality of the film, Cathay Pacific and Travel 2 have invested further in the campaign to create online elements. Once again, ICENI proved to be a dedicated and reliable supplier.
We would work with them again on future projects.’
The film launches on July 1st - watch this space for clips.
