The Hong Kong Tourism Board (HKTB) selected iceni® to produce a sponsored TV programme promoting Hong Kong as a holiday destination.
Midlands and London based communications company iceni® was selected to produce the programme on the strength of its portfolio of travel incentive, destination, documentary and promotional films. Since 2001 the company has filmed over 50 international destinations, and received recognition from the New York Film Festival and the US International Film and Video Festival for their travel programmes.
HKTB launched a national competition to find 3 amateur presenters to travel with the iceni® production team and star in their own documentary film.
The resulting TV programme, Hong Kong Revealed, also sponsored by Cathay Pacific and Travel 2, was launched at a private screening at the Soho Hotel in London.
The programme can be seen on the Hong Kong Tourism Board’s YouTube page, and on its own dedicated microsite, designed and produced by the iceni® web and digital design team.
Cathay Pacific, Travel 2 and Hong Kong Tourism Board present, Hong Kong Revealed.
In a strange twist, this innovative sales incentive meant that spending time with the iceni team was the reward. Or maybe it was the luxury trip to one of the world’s top destinations, to stay in one of the world’s top hotels and star in a film produced by iceni. Whichever way you look at it, the result is a great programme, a competition website, and a campaign that will get talked about for a long time to come.
The client commented,
‘When we decided to produce a travelogue presented by travel agents, many got skeptical and wondered how the film would turn out.
ICENI’s ‘Hong Kong Revealed’ took everyone by surprise.
ICENI has been excellent in understanding the brief and undertaking research. They definitely understood the essence of the project…’
Hello there, Cathy here, Director of iceni. It’s now 10 years since I first worked with Kleeneze, so I thought I would write a little blog to celebrate.
The first project I produced was a step by step guide to Retailing, and then a conference event in Arizona, with over 100 delegates, 2 days of training from some of the direct selling industry’s brightest stars, and a highlights video of the whole event.
Since Arizona, the iceni team have produced events in 20 countries; filmed on boats, planes, trains and helicopters; and received recognition from the New York Film and Video Festival, the IVCA and the CiB.
Click the image above to watch a short montage of clips from training, promotional, incentive and postcard highlights videos produced for Kleeneze.
Saturday January the 3rd is the Kleeneze New Year Showcase - and the launch of the 2010 sales travel incentive to the beautiful city of Cape Town.
I visited Cape Town to film the launch video a couple of months ago - we packed all the sights into the couple of days shoot, pitting Sony’s latest HDCAM camera against sun, sea, sand and some nice South African shiraz.
The film launched to an audience of distributors at the NIA in Birmingham, and everyone got a copy on DVD as they left the event. New for 2009 is a DVD box set with an accompanying audio CD featuring some rousing motivational music from the film.
Visit our web team’s latest microsite at www.cape-town2010.co.uk - and view the launch film, download desktop wallpapers and read a detailed itinerary of Kleeneze’s next adventure.
