Highly Commended at the 2010 IVCA Awards

The iceni team enjoyed a fabulous evening on Friday at the 2010 IVCA Awards, held at the Grosvenor Hotel in London.

Our innovative sales training film produced for Everest was highly commended in the Practical Training category.

The event was hosted by Declan Curry, presenter of the BBC’s working lunch.

Thanks to the team at IVCA for a great night.

Watch the winning film here

Posted: March 31st, 2010 in team news by Kim | Comments (0) »
Tags: Add new tag, agency, award, awards, corporate video companies, corporate video production, event, everest, iceni, london

Recommended Agency

We are delighted to announce that iceni is now a recommended agency.

Following endorsement from our clients, iceni now features on the ‘Recommended Agency Register’. This recommendation is in recognition of our levels of customer service, quality of work produced, and the strength of relationships with our clients.

The ‘Recommended Agency Register’ is a leading independent source of information on marketing agencies.

We operate nationwide, with offices in the Midlands and London, and this recommendation is a testament to how highly our services are rated by clients all over the country.

Posted: September 10th, 2009 in team news, video production, web design by Gareth | Comments (0) »
Tags: agency, comms, london, marketing, midlands, recommended

Integrated Campaign Award Nomination

Our integrated campaign for Hong Kong Tourism Board, Cathay Pacific and Travel 2 makes the list of finalists at the high profile TTG Travel awards.

The full list of finalists features Thomson, Virgin Holidays, TUI and First Choice.

 http://www.ttgtravelawards.com/finalists

The ‘Hong Kong Revealed’ campaign covers all aspects of e-communications, using high definition film and video, photography, online, social media, blogging, and print to raise awareness and promote the destination to the travel trade.

Cathy Bentley, Managing Director at iceni adds, “Hong Kong Revealed is a complete 360 degree PR and marketing campaign. It started with print adverts to search for stars for the film, included a broadcast television programme, a campaign web page with streaming video, an email ‘blast’ to drive visitors to the website, and design and print for mail out DVDs of the programme. The campaign even made good use of video sharing and social networking websites like YouTube, twitter, and facebook to get the programme to the target audience.”

The campaign started with print advertising, inviting people to enter a competition to win the opportunity to star in their own TV show.

The competition winners were flown to Hong Kong for a 5 star luxury trip, spending 4 days in one of the world’s top destinations.

The iceni crew filmed the whole ‘FAM’ trip and captured the excitement of the destination in a series of fast paced films.

Back in the UK, the second part of the campaign launched with an email ‘blast’ to drive visitors to a competition microsite which features the Hong Kong videos.

 http://www.hongkongrevealed.co.uk/

The films were delivered as a fully branded, printed and packaged DVD.

The high quality photographs and screen grabs were used by TTG magazine for its feature on the Far East.

See iceni photos and images in TTG magazine here.

Details of the campaign also feature in the September 2009 issue of ABTA magazine (page 14).

To find out about the iceni video streaming services, and how we can save you money, call 0845 680 99 10 or click here for more information.

Posted: September 2nd, 2009 in team news, video production, web design by Gareth | Comments (0) »
Tags: campaign, hong kong, integrated, london, marketing, midlands, online, social media

The Good, The Bad and the Real Fake Queen

Originally published in July 2009 Televisual Magazine.

Andi Jepson, director at iceni, on the highs and lows of directing royalty through the streets of London.

Day 1: The good. We’ve been asked to deliver a film to promote World Congress 2010. The event takes place from 16 - 19 June 2010 at the Queen Elizabeth II Conference Centre in London.

Day 2,3 and 4: Thinking. Thinking about the audience. Thinking about how the film will be used. Creative team are excited about Hi Def aerial footage of the city, tracking graphics onto signposts so everywhere points to the event location, Gaz likes the style of the intro sequence to Jools Holland’s Later show. And just like that, the Queen was on her way to the event in the back of a London cab with Jerusalem playing in the background.

read more

Posted: July 9th, 2009 in behind the scenes, video production by Andi | Comments (0) »
Tags: companies, corporate, iceni, london, production, queen, tv, video, viral