An update from the world of online TV and video from Cathy Bentley and Andi Jepson, Directors at iceni®
Made to Measure –
At the Chartered Institute of marketing CIMCOM event in January, we spoke about how measurable digital content is, and how this is a relatively new thing for TV and video. TV and video delivered to the audience through traditional media channels is a linear experience.
Distributed online, TV and video can be indexed and linked to other relevant content, searched and ranked by the audience, and interacted with by viewers. Each and every interaction is measurable.
The exciting result of this is the ability to track and measure return on investment for viral, online tv and video campaigns. PPC (pay per click) campaigns are becoming CPA (cost per action) campaigns as audiences engage with video content.
Right now, audiences have a pivotal role in spreading your message. The challenge for Marketeers is to produce online advertising that is spreadable. But done well, a quality execution of a creative campaign can bring your brand the kind of attention that only the really big spenders in traditional advertising once enjoyed.
Google on TV –
Announced earlier this year, Google search may be coming to a TV near you. It’s very unusual for Google to shout so much about a product so long before it is due to launch, but the idea is that a Google box delivers online search and video content to your TV.
The publicity from Google says that the search feature will list all of your channels, recorded shows, YouTube and other websites. It’s not a big leap to imagine Google’s TV search results preferring video content, and if this is the future, then brands need search friendly video and plenty of it.
At the January CIMCOM event, we introduced video sitemaps and how to submit your video content to Google so it shows up in the search results. Even though there is a massive amount of video content being uploaded every day, there is still a lot more text than video, and Google search results wants video. So getting your video content indexed and ranked by Google is a quick way to appear in a good position in natural search results.
Who knows, getting your branded TV show online today may put you at the top of the list when Google takes over TV.
Background:
Cathy and Andi are Directors at iceni®. iceni® create award-winning promo’s, adverts, TV and virals for ambitious brands. They have over 40 international awards for effective and creative content dished up to audiences in all sorts of interesting ways. www.iceni.tv
This is All Together Week. A DVD resource in 5 languages, produced for the National Deaf Children’s Society and supported by Big Lottery Fund.
Today is Thursday, the fourth day of All Together Week, and we’re watching some TV.
All Together Week is five days of fun activities from colouring in to ball games. It’s a series of films featuring interviews with grandparents, mums, dads, brothers and sisters talking about being in a family with a deaf son, daughter or sibling.
Visitors to the studio over the past few weeks have been greeted by screams.
No, its not the pictures from Andi’s toga shoot, it’s a zombie movie produced with the children from George Salter Collegiate Academy, as part of their creative learning.
WARNING **** There’s some strong language in the clip and scenes of mild horror. ****
The venue? Birmingham’s world famous Symphony Hall, with its world class acoustics and stunning auditorium. it’s probably the UK’s finest concert hall if not one of the best in the world.
Reaction to the film was excellent, watch this space for clips and comments. Remember, if you are looking for ways to bring filmmaking into a creative curriculum, you should look at WRAP a DVD resource produced for teachers and educationalists.
This article was first published in the British Association of Teachers of the Deaf magazine (BATOD).
Andi Jepson and Cathy Bentley, Directors at iceni® a Video Production company, guide us through the process of producing an effective and accessible video project.
This article is an overview of the process of undertaking a professional video project, from briefing and selecting a production company, to delivering a successful video with BSL and subtitles.
A successful video communicates a message about an organisation, about an idea, about people. It educates and informs the audience, changing attitudes and provoking an emotional response. It is most effective when its message is clear, and delivered with an appreciation of the attitudes and needs of the audience. Producing a video project can be enormously rewarding, it is a lasting document of your work and your ideas, and the resulting programme can be seen by many and make a real difference.
From the outset, it is important to be clear why you want to make a film. Being clear about why you want to make a video will help you to… read more
The cinemania film festival is now open for submissions! Young filmmakers from across the Black Country are invited to submit their short films. iceni are working in partnership with Leighswood Primary School to discover young filmmaking talent from across the region. To find out more about the festival please email rebecca@iceni.tv
The whole iceni team was out in force at the launch party for the WRAP DVD.
WRAP is a collection of 6 films with accompanying teacher’s notes and lesson plans that form a teacher’s guide to film making as part of a creative curriculum. Find out more here www.film-in-education.co.uk
Held in the digital theatre at the incredible PUBLIC building, WRAP launched to an audience of over 250 representatives from educational, government and film organisations.
iceni will present a ‘money can’t buy’ digital film making experience at the Black Country Student Awards, part of a £28 Million campaign from the Department for Children, Schools and Families.
Launched in May, the Black Country Student Awards are part of the Black Country Challenge campaign; the Challenge aims to motivate everyone working in education, across the Black Country, to make a real difference to educational performance and enable young people to achieve the highest standards possible.
The Student Awards will cover seven categories: Music, New Media, Writing for the Media, Science, Business, Sport and Performing Arts. To enter, students must complete an exciting challenge and winners will receive a ‘money can’t buy’ experience and an invitation to an exclusive award ceremony in November.
iceni’s educational media department deliver a groundbreaking research project examining the uptake in UK schools of Learner Response systems. REVEAL is packed with over an hour of case studies, real-life classroom practice, trial software, lesson plans, downloads and research into this exciting 21st Century classroom technology.
The project marks the culmination of 2 years work by the Midlands Leadership Centre and the University of Wolverhampton.
